Tourism Ministry-Air India MoU to Promote Incredible India
Why in the news
India’s tourism ministry and its flag carrier agreed a two-year partnership in July 2026 to market the country abroad.
Key facts
- Parties: Ministry of Tourism and Air India.
- Duration: two years.
- Brand: Incredible India promoted globally.
- Goal: more inbound tourism and a global travel hub image for India.
Planned activities
| Channel | Use |
|---|---|
| Digital campaigns | Online promotion |
| Inflight promotions | On Air India flights |
| Roadshows | In target markets |
| Exhibitions | Tourism fairs |
| Trade partners | Collaboration with tour operators and travel trade |
Exam angle
- MoU length: two years.
- Brand name: Incredible India.
- Partner airline: Air India.