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RICEACT and JIVORA: Crystal Crop’s New Rice and Cotton Products

2 June 20251 min read
AGRICULTURE & RURALRICEACT and JIVORA:Crystal Crop’s NewRice and CottonProducts2 June 2025safalsetu.com

Why in the news

Crystal Crop Protection Limited (CCPL) introduced two research-based products: RICEACT for paddy weeds and JIVORA for sucking pests in cotton.

Key facts

FeatureRICEACTJIVORA
CropRiceCotton
TargetsGrasses, sedges, broadleaf weedsWhiteflies, jassids, aphids
TimingEarly post-emergence2nd and 3rd sprays
Expected reachAbout 3 lakh hectares4.5-5 lakh farmers
  • RICEACT mode of action: absorbed by roots and foliage; blocks the ALS enzyme.
  • Uses: transplanted and wet direct-seeded rice; lowers labour costs.

Business impact

  • Herbicide segment up 8%, insecticide segment up 7%.
  • Market growth from $2.59 billion (2025) to $3.21 billion (2030), a CAGR of 4.35%.

Exam angle

  • Enzyme inhibited: acetolactate synthase (ALS).
  • Company: CCPL.

Test yourself

1. Which crop is RICEACT, launched by Crystal Crop Protection, designed for?

RICEACT is a herbicide made for rice cultivation.

2. RICEACT herbicide works by inhibiting which enzyme?

The notes say RICEACT inhibits the ALS enzyme.

3. JIVORA insecticide from Crystal Crop mainly targets which pests in cotton?

JIVORA addresses sucking pests: whiteflies, jassids and aphids.