LIC MyLIC and Super Sales Saathi Apps: Features Explained
Why in the news
India’s largest insurer has gone digital with two new apps, one for its policyholders and one for its large agent network, to make services paperless.
Key facts
| App | User | Main features |
|---|---|---|
| MyLIC | Policyholders | Single dashboard for several policies, survival benefits and maturity dates; instant premium payment; policy loans; revival of lapsed policies; paperless e-KYC; claim filing and tracking |
| Super Sales Saathi | Agents and sales teams | AI-driven customer nudges, digital product kits and explainers; live policy status and automated reminders; dashboard for targets, achievements and commissions |
Significance
- Digital accessibility for a younger, tech-savvy customer base.
- Paperless documentation and KYC, in line with wider environmental and administrative goals.
- Speed: mobile-first working can mean quicker policy issuance and claim settlement.
- MyLIC aims to reduce physical visits to branches.
Exam angle
- Launched by: Life Insurance Corporation of India.
- Customer app: MyLIC; agent app: Super Sales Saathi.
- Related terms: e-KYC, lapsed policy revival, paperless insurance.