RBI Kehta Hai: RBI’s Financial Awareness Campaign
Why in the news
The Reserve Bank renewed its public awareness campaign, seeking to reach city and village users in a simple and direct way.
Key facts
- Campaign: RBI Kehta Hai, a continuing financial literacy drive by the Reserve Bank of India.
- Channels: TV, SMS, radio and digital platforms.
- Reach: users in any place, on any device and with any level of digital skill.
Objectives
- Raise awareness and security around digital payments and fintech.
- Build confidence in RBI advisories and the digital finance system.
- Fight fraud by teaching safe banking practices as events happen.
Significance
It makes the digital financial ecosystem more resilient, especially for new or less tech-savvy users.
Exam angle
- Organisation: RBI.
- Theme: financial literacy and fraud awareness.