Credit Line on UPI (Clou): NPCI’s Pre-Approved Credit
Why in the news
Almost two years on, Clou has seen modest uptake. Analysts point to unclear rules, uneven technology and poor awareness.
Key facts
- Offers pre-approved credit within the UPI interface for underserved and new-to-credit users, using digital payment footprints for assessment.
- NBER research (Shashwat Alok et al.): during 2015-2019, subprime and new-to-credit fintech loans rose tenfold; UPI footprints did not raise defaults.
- Enablers: cheap internet and Jan Dhan Yojana accounts.
| Challenge | Suggested fix |
|---|---|
| Unclear loan classification (personal vs credit card) | Unified RBI-NPCI guidelines |
| Small lenders lack real-time UPI links | Shared cloud or fintech tie-ups |
| Low awareness | Standard data-sharing and consent framework; open, affordable platforms |
Exam angle
- Clou = Credit Line on UPI; launched 2023.