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FACE: India’s First Fintech SRO Grows Beyond Digital Lending

25 September 20251 min read
BANKING & FINANCEFACE: India’s FirstFintech SROGrows BeyondDigital Lending25 September 2025safalsetu.com

Why in the news

One year after RBI recognition, the Fintech Association for Consumer Empowerment (FACE) has become a prominent industry body.

Key facts

  • FACE: first SRO-FT in India, recognised July 2024.
  • Role: promotes consumer protection, transparency, ethical practice; connects fintechs with regulators.

About SRO-FT

A self-regulatory body that frames, tracks and enforces fintech standards while RBI supervises it.

  • Works independently but follows RBI oversight.
  • Issues conduct codes, checks compliance, resolves consumer grievances.
  • Protects consumers, encourages responsible innovation, eases RBI’s burden.

Exam angle

  • First fintech SRO: FACE. Supervisor: RBI.

Test yourself

1. Which body was recognised by RBI in July 2024 as India's first Self-Regulatory Organisation for Fintech?

FACE was recognised as the first SRO-FT.

2. Under whose supervision does an SRO-FT operate?

SRO-FTs work under RBI oversight.

3. FACE stands for which of the following?

FACE is the Fintech Association for Consumer Empowerment.