UIDAI Mascot Udai Launched to Simplify Aadhaar Awareness
Why in the news
The Unique Identification Authority of India gave Aadhaar a friendly face to make information relatable and easy to reach.
Key facts
- Mascot: Udai; body: UIDAI.
- Selection: open contest, 875 entries, multi-tier evaluation.
- Audience: over a billion residents.
| Feature | Details |
|---|---|
| Communication | Friendly mascot explains tricky Aadhaar steps |
| Coverage | Updates, authentication, offline verification, selective data sharing, new technologies |
| Reach | Works across languages, literacy levels and digital access |
Exam angle
- Mascot: Udai; owner: UIDAI.
- Number: 875 entries.
- Themes: offline verification, selective data sharing.