Mission Senehjori: Assam’s Muga Silk Promotion Programme
Why in the news
Assam started Mission Senehjori to push its distinctive Muga silk onto the world stage as a premium textile.
Key facts
- Launched by: Union Minister Jyotiraditya Scindia and Assam Chief Minister Himanta Biswa Sarma.
- Nature: cluster-based initiative running for three years.
- Product: Muga silk, Assam’s traditional golden silk.
- Vision: a globally competitive luxury textile ecosystem.
Focus areas
| Area | Aim |
|---|---|
| Exports | Raise overseas sales |
| GI authentication | Prove genuine Muga silk |
| Digital traceability | Track the product digitally |
| Global branding | Build an international identity |
Exam angle
- Scheme name: Mission Senehjori; state: Assam; duration: three years.
- Muga silk is described as golden silk; remember the GI and traceability focus.