Vruthi: Kerala’s People-Led Waste Management Campaign
Why in the news
Kerala’s Vruthi campaign was highlighted as a people-driven alternative to infrastructure-heavy sanitation drives.
Key facts
- Technology neutrality: localities choose fitting solutions, such as Black Soldier Fly composting or windrow composting.
- Need arose from post-liberalisation non-biodegradable waste, urbanisation, a small farm base (below 10% of GDP) and health scares like dog bites and zoonotic diseases.
| Feature | SBM 1.0 and 2.0 | Vruthi |
|---|---|---|
| Approach | Top-down, supply-driven | Bottom-up, people-centred |
Exam angle
- Related initiative: Malinya Muktham Nava Keralam.