UPL #AFarmerCan Campaign Launched Before COP30
Why in the news
Agri-solutions firm UPL began a global campaign before the UN climate summit to put farmers at the centre of climate action.
Key facts
- Campaign: #AFarmerCan – The hero you don’t know you need.
- COP30: 10-21 November 2025, Belém, Brazil.
- Urges leaders, policymakers and consumers to treat farmers as agents of change.
Four-pillar model
| Pillar | Focus |
|---|---|
| Pay | Financial rewards for climate-smart practices |
| Protect | Subsidies and insurance against climate and market risk |
| Procure | Public procurement access for certified sustainable produce |
| Promote | Digital tools, soil data and capacity building |
Exam angle
- Four Ps: Pay, Protect, Procure, Promote.