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UPI Meta: NPCI Plans Saved UPI IDs on Merchant Sites

18 April 20251 min read
BANKING & FINANCEUPI Meta: NPCIPlans Saved UPIIDs on MerchantSites18 April 2025safalsetu.com

Why in the news

The National Payments Corporation of India (NPCI) is weighing a feature called UPI Meta to make online checkout smoother. It is yet to receive RBI approval.

Key facts

  • Today, customers manually choose a UPI app and account at checkout.
  • UPI Meta would store the user’s preferred UPI ID on sites such as e-commerce and travel platforms.
  • Regulatory step: clearance from the Reserve Bank of India.

Benefits

  • Users need not enter a UPI ID or select an app each time, improving experience and success rates.
  • It brings UPI in line with card tokenisation, which allows quicker, secure payments without re-entering card details.

Concerns and safeguards

ConcernResponse
Large apps such as PhonePe and Google Pay (over 80% of UPI payments) could gain consent first, squeezing smaller appsNPCI is encouraging smaller apps to improve customer acquisition
Smaller apps like Cred, Navi and Super.Money rely on offers and cashback and may lose competitivenessIf a large merchant gets consent via one payment gateway, a different gateway needs fresh explicit consent

About merchant websites

  • A merchant is a seller; its website is an online shop where a proprietor or company takes payments.
  • To accept payments, the seller opens a merchant account, a special bank account for customer funds, offered alongside a payment gateway.

Exam angle

  • Feature: UPI Meta; body: NPCI; approver: RBI.
  • Comparable concept: card tokenisation.
  • Risk term: concentration risk.

Test yourself

1. What is the name of the feature NPCI is considering to let users save a preferred UPI ID on merchant websites?

The proposed feature is called UPI Meta.

2. UPI Meta would be comparable to which feature already available for cards?

It is aligned with card tokenisation.

3. UPI Meta needs clearance from which authority before launch?

NPCI needs RBI clearance for the feature.