PMJDY Completes 12 Years: Financial Inclusion Mission Facts
Why in the news
The flagship bank-account drive reached its 12th anniversary in August 2026, prompting a fresh look at what the mission stands for.
Key facts
- PMJDY is India’s National Mission for Financial Inclusion.
- Offers unbanked adults universal and affordable access to formal financial services.
- Account type: Basic Savings Bank Deposit (BSBD) with no minimum balance.
- Links to Direct Benefit Transfers through the JAM trinity (Jan Dhan-Aadhaar-Mobile).
- Guiding principle: Banking the Unbanked, Securing the Unsecured, Funding the Unfunded.
| Item | Detail |
|---|---|
| Announced | 15 August 2014, from the Red Fort |
| Launched | 28 August 2014, by the Prime Minister |
| Tagline | Mera Khaata, Bhagya Vidhata |
| Nodal department | Department of Financial Services, Ministry of Finance |
| Account | BSBD, zero minimum balance |
Exam angle
- Launch date: 28 August 2014; announcement: 15 August 2014.
- JAM stands for Jan Dhan, Aadhaar and Mobile.
- Department in charge: Department of Financial Services, Finance Ministry.