MeitY Draft Rules on Labelling AI-Generated Content on Social Media
Why in the news
MeitY, the IT ministry, published a draft amendment to the IT Rules, 2021. If adopted, platforms would have to make it obvious when a post is synthetic or produced by AI.
Key facts
- Instrument: a draft amendment to the 2021 IT Rules, which cover intermediary guidelines and the digital media ethics code.
- Proposal: compulsory declaration and labelling of AI-generated or synthetic material.
- Where: social media platforms.
- Trigger: rising concern, among citizens and in Parliament, over deepfakes, impersonation and false information spreading through synthetic media.
Exam angle
- Ministry: MeitY.
- Rules amended: IT Rules, 2021.
- Key terms: deepfakes, synthetic media, labelling.