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MeitY Draft Rules on Labelling AI-Generated Content on Social Media

25 October 20251 min read
SCIENCE & TECHNOLOGYMeitY Draft Rules onLabelling AI-GeneratedContent on Social Media25 October 2025safalsetu.com

Why in the news

MeitY, the IT ministry, published a draft amendment to the IT Rules, 2021. If adopted, platforms would have to make it obvious when a post is synthetic or produced by AI.

Key facts

  • Instrument: a draft amendment to the 2021 IT Rules, which cover intermediary guidelines and the digital media ethics code.
  • Proposal: compulsory declaration and labelling of AI-generated or synthetic material.
  • Where: social media platforms.
  • Trigger: rising concern, among citizens and in Parliament, over deepfakes, impersonation and false information spreading through synthetic media.

Exam angle

  • Ministry: MeitY.
  • Rules amended: IT Rules, 2021.
  • Key terms: deepfakes, synthetic media, labelling.

Test yourself

1. Which ministry released a draft amendment proposing mandatory labelling of AI-generated content on social media?

MeitY released the draft amendment.

2. The labelling proposal amends which set of rules?

It is a draft amendment to the IT Rules, 2021.

3. Which concern prompted the proposal to label synthetic content on social media?

Concern over deepfakes, impersonation and misinformation drove the move.