Lulu Group’s Global Farm Initiative in Pollachi: Key Facts
Why in the news
Lulu Group opened a farm-to-shelf project in Pollachi meant to back local growers and supply produce to its hypermarkets worldwide.
Key facts
- Managed by: Lulu’s Fair Exports division, covering procurement, production, packing and global distribution.
- Location: Ganapathi Palayam, Pollachi; 160 acres sown, first-phase cultivation on 50 acres.
- Crops: bananas, coconuts, drumsticks, onions and snake gourds.
| Component | Detail |
|---|---|
| Standards | Produce to meet global quality norms for export |
| Farming style | Organic practices with natural fertilisers for soil health |
| Aquaculture | 5,000 fingerlings stocked in nearby water bodies |
Significance
- Directly supports local farmers and widens Lulu’s supply chain with farm-fresh produce.
- Promotes sustainable, integrated farming combining crops and fish.
Exam angle
- Place: Pollachi (Ganapathi Palayam).
- Arm handling it: Fair Exports division.