Kshema Kisan Sathi: KVB-Kshema Rural Bancassurance Tie-up
Why in the news
KVB and Kshema General Insurance formed a strategic alliance to insure India’s rural, agri-centric population.
Key facts
- Product: Kshema Kisan Sathi, a tailor-made dual-benefit insurance solution.
- Pairs Kshema’s technology platform with KVB’s wide rural network.
- Goals: financial inclusion, resilience, self-sufficiency and risk mitigation.
About bancassurance
| Party | Gain |
|---|---|
| Banks | Commission income |
| Insurers | Ready, wide client base |
| Customers | Bundled services in one place |
Exam angle
- Concept: bancassurance; product: Kshema Kisan Sathi.