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UPSC & State PSCNABARD / RBI

KisaanSay Plans 500 FPO Tie-ups on 50:50 Profit Share

4 July 20251 min read
AGRICULTURE & RURALKisaanSay Plans500 FPO Tie-upson 50:50 ProfitShare4 July 2025safalsetu.com

Why in the news

KisaanSay, a B2C agribusiness buying food products directly from farmers, is widening its FPO partnerships.

Key facts

AspectDetail
Scale-up20 FPOs now, 500 FPOs in 4-5 years
ModelCo-branded, profits split 50:50
Reach50,000 farmers, 100+ farm-based products
LogisticsFPOs pack goods for a central warehouse; regional hubs planned
ExportsDubai deals being finalised

Retail and support

Products sell on Amazon, Blinkit, Zepto, BigBasket and Reliance Jio, with Flipkart next. The model was shared in the Union Agriculture Ministry’s weekly webinar started by Secretary Devesh Chaturvedi.

Significance

  • Connects farmers to consumers and adds value at source.
  • Supports rural entrepreneurship and agri-export goals.

Exam angle

  • Profit ratio 50:50; target 500 FPOs.

Test yourself

1. Under KisaanSay's co-branded FPO model, how are profits shared?

Profits are split 50:50 between the FPO and KisaanSay.

2. How many FPOs does KisaanSay plan to partner over the next four to five years?

The plan is 500 FPOs, up from 20 currently.

3. Who handles marketing and sales under the KisaanSay-FPO model?

FPOs produce and bear costs while KisaanSay manages marketing and sales.

This topic is part of Daily Current Affairs 4 July 2025 (15 topics).

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