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IRDAI Fines Flipkart ₹1.06 Crore Over Insurance Norms

15 April 20251 min read
BANKING & FINANCEIRDAI FinesFlipkart ₹1.06Crore OverInsurance Norms15 April 2025safalsetu.com

Why in the news

The insurance regulator IRDAI penalised Flipkart for how it sold insurance on its platform and for selling policies while its registration renewal was pending.

Key facts

  • Total penalty: ₹1.06 crore.
  • Rules breached: Insurance E-commerce Guidelines, 2017 and the Corporate Agent Regulations.
  • Flipkart’s Insurance Self-Network Platform (ISNP) was certified for direct solicitation, but the “buy insurance” button sent users to an intermediary’s webpage.

Penalty split

ViolationFine
Unauthorised solicitation through redirection beyond the ISNP certification₹1 crore
Selling policies without a valid Certificate of Registration (CoR) after applying for renewal₹6 lakh

Findings

  • IRDAI held that the redirection was not simple advertising but a breach of solicitation rules.
  • Flipkart argued it only supplied ad space and had no intermediary agreements.
  • It stopped redirecting once IRDAI raised the matter, but many policies had already been sold.
  • About 70,000 policies came through a single specified person, drawing compliance concerns.
  • The Walmart-majority-owned firm was also criticised for not filing an undertaking on related party transactions and for lacking a majority of resident Indian directors; no charge was pressed due to remedial action.

Next steps

  • Pay the penalty within 45 days.
  • Report the penalty to the Board of Directors.
  • Appeal possible before the Securities Appellate Tribunal.
  • Flipkart said it values compliance and governance and was studying the order.

Exam angle

  • Regulator: IRDAI.
  • Guidelines: Insurance E-commerce Guidelines, 2017.
  • Appellate forum: Securities Appellate Tribunal.

Test yourself

1. What total penalty did IRDAI impose on Flipkart for insurance-related violations?

₹1 crore plus ₹6 lakh makes ₹1.06 crore.

2. Which body can hear Flipkart's appeal against the IRDAI penalty order?

Flipkart may appeal before the Securities Appellate Tribunal.

3. The ₹6 lakh part of IRDAI's Flipkart penalty was for selling policies without a valid what?

It sold policies after applying for CoR renewal without a valid one.