HDFC ERGO and PhonePe Launch Rs 12-a-Day Health Cover
Why in the news
An insurer and a fintech app joined to bring basic health cover to young first-time buyers.
Key facts
- Target: the missing middle, young adults aged 18 to 30.
- Price and cover: from Rs 12 a day for Rs 3 lakh.
- Channel: PhonePe app.
Significance
- Raises health insurance penetration among younger, underserved people.
- Insurer-fintech tie-ups widen financial inclusion.
Exam angle
- Partners: HDFC ERGO and PhonePe.
- Term: missing middle.