Finance Ministry Pushes PSBs to Open More Branches
Why in the news
Despite strong digital use, public sector banks were urged to add branches faster to match private rivals.
Key facts
- PSBs to identify high-potential locations and open more branches.
- Aim: offset private bank and SFB growth and build trust through a phygital model.
- Northeast singled out for low branch density.
Purpose
- Counter competitors’ network growth.
- Combine physical presence with digital services.
- Reach underserved, semi-urban and rural customers who still value a nearby branch.
Exam angle
- Term: phygital (physical plus digital).
- Directing body: Union Finance Ministry.