E-Commerce Council of India: IAMAI’s New Industry Body
Why in the news
IAMAI set up the E-Commerce Council of India (ECCI) to unite and speak for the country’s digital commerce players.
Key facts
- Parent: IAMAI; ECCI is an umbrella industry body under it.
- Sector size: $120 billion.
- Brings together: platforms, logistics firms, payment providers and regulators.
- Goal: a common voice in policy dialogue.
- People: IAMAI President Dr Subho Ray; keynote by economist Dr Laveesh Bhandari.
- Other members: Eternal (Zomato), IndiaMART, MakeMyTrip, ixigo, Uber, Rapido, Shiprocket, eBay, Urban Company, Tata 1mg.
Functions
| Area | Role of ECCI |
|---|---|
| Policy advocacy | Structured link with policymakers; research data |
| Cross-border trade | Ease exports for brands and MSMEs |
| MSME enablement | Digital onboarding into supply chains |
| AI and tech | Best practices for AI-led and quick commerce |
| Summit | Annual Indian E-Commerce Summit (IECS) planned |
Exam angle
- Launched by IAMAI; market size $120 billion; annual event IECS.