BHIM App Names MS Dhoni as Brand Ambassador
Why in the news
Cricketer MS Dhoni was named the face of the BHIM Payments App in March 2026 as part of an effort to encourage digital transactions.
Key facts
- Appointee: Mahendra Singh Dhoni.
- Role: brand ambassador for the BHIM Payments App.
- Goals: promote digital payments and financial inclusion.
- Campaign message: the ease and security of making transactions.
- Link to UPI: supports wider uptake of UPI-based payment systems.
Exam angle
- Person and app pair: MS Dhoni with BHIM.
- Theme: digital payments and financial inclusion.
- BHIM runs on UPI-based payments, the system whose adoption this tie-up supports.