Bharat GI: MSME Ministry and DPIIT MoU to Boost GI Products
Why in the news
Two government bodies agreed to work together so that products carrying Geographical Indication tags reach buyers more easily.
Key facts
- Signatories: Ministry of MSME and DPIIT.
- Brand: Bharat GI.
- Marketplaces to be tied in: ONDC and GeM.
- Goals: commercialisation, standardisation and market access for GI goods.
Significance
- Helps artisans, weavers and producers sell better.
- Strengthens the ODOP (One District One Product) ecosystem.
Exam angle
- Banner name: Bharat GI.
- Platforms: ONDC and GeM.
- Related scheme: ODOP.