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B2B Fintechs Enter Retail Payments via UPI TPAPs

19 August 20251 min read
BANKING & FINANCEB2B Fintechs EnterRetail Paymentsvia UPI TPAPs19 August 2025safalsetu.com

Why in the news

Fintechs that serve businesses are eyeing retail users, using TPAPs as the doorway.

TermMeaning
B2B fintechServes MSMEs, corporates, startups, banks and NBFCs, not individuals
TPAPUPI app provider that is not a bank
PSP bankSponsor bank that processes payments

Key facts

  • B2B fintechs help with payments, credit, compliance, accounting and lending, working behind the scenes unlike PhonePe or Paytm.
  • TPAP examples: Google Pay, PhonePe, Paytm, Amazon Pay, BharatPe.

Exam angle

  • TPAP = Third-Party UPI Application Provider.

Test yourself

1. What does TPAP stand for in the UPI ecosystem?

TPAP means Third-Party UPI Application Provider.

2. Why are B2B fintechs entering the consumer payments market through TPAPs?

They want lower CAC and to monetise a large user base.

3. Which entities actually process payments for TPAPs on NPCI's UPI system?

Processing is done through sponsor PSP banks.