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Axis Max Life Bandhan 2.0: AI-Led AR Onboarding Platform

29 April 20251 min read
BANKING & FINANCEAxis Max LifeBandhan 2.0: AI-LedAR OnboardingPlatform29 April 2025safalsetu.com

Why in the news

The life insurer introduced an immersive digital platform to speed up and standardise how new staff are inducted.

Key facts

  • Bandhan 2.0: AI-enabled augmented reality (AR) platform for onboarding.
  • Works on mobile and desktop in English and Hindi, supporting remote induction from day one.
  • 60 days of post-joining access; expected to serve thousands of employees yearly.

Features

  • Self-paced induction with virtual leadership insights.
  • Gamified modules on history, values and culture; shorter induction time.
  • Real-time HR dashboards for progress, compliance and performance; cloud-based and uniform across locations.

About Axis Max Life

  • Joint venture of Max Financial Services Ltd. and Axis Bank.
  • Gross written premium ₹29,529 crore in FY2023-24.

Exam angle

  • Technology: AI plus AR.
  • Use: employee onboarding.

Test yourself

1. What is Bandhan 2.0, launched by Axis Max Life Insurance?

It is an AI-enabled AR platform for employee onboarding.

2. Which two entities form the joint venture behind Axis Max Life?

Max Financial Services Ltd. and Axis Bank own the venture.

3. For how long after joining do employees keep access to Bandhan 2.0?

Access continues for 60 days post-joining.

This topic is part of Daily Current Affairs 29 April 2025 (22 topics).

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