AU Small Finance Bank Concierge for AU ivy, AU Eternity
Why in the news
AU Small Finance Bank rolled out a concierge desk for its top-tier customers, aiming to stand apart in luxury and lifestyle banking.
Key facts
- Programmes covered: AU ivy and AU Eternity.
- Audience: UHNIs, with quick help from global travel plans to everyday lifestyle needs.
- The bank calls itself India’s largest small finance bank.
Concierge perks
| Category | What members get |
|---|---|
| Travel | Luxury hotel and private villa tie-ups; tailored itineraries |
| Overseas education | Support from research and planning to coordination after departure |
| Dining | Fine dining and culinary experiences via partners |
| Airport | Free cab transfers, priority lounge, meet and greet |
| Golf | Entry to well-known courses |
| Shopping and gifting | Luxury brand offers, early access to collections, curated gifts |
| Luxury experiences | Private events, celebrity chef sessions, limousines, yacht charters |
| RSVP events | Private screenings and bespoke dinners |
| Digital | Tech-based banking tailored for premium users |
About AU SFB
- Scheduled commercial bank, known for inclusive and digital-first banking.
- Founded 1996 by Sanjay Agarwal, a first-generation entrepreneur.
- Banking operations started April 2017; about 29 years in financial services.
Significance
- Strengthens its customer-first, innovation-led image.
- Deepens engagement with premium and UHNI clients.
Exam angle
- Premium programmes: AU ivy, AU Eternity.
- Founder: Sanjay Agarwal.
- Banking operations began April 2017.