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Ayush Suraksha Portal Launched to Track Misleading Ads and ADRs

31 May 20251 min read
GOVERNMENT SCHEMESAyush SurakshaPortal Launched toTrack Misleading Adsand ADRs31 May 2025safalsetu.com

Why in the news

A single online system now lets people report doubtful Ayush advertisements and drug reactions.

Key facts

  • Minister: Prataprao Jadhav (MoS Ayush, independent charge).
  • Court order: Writ Petition (Civil) No. 645/2022; dashboard due by June 2025.
  • Offers real-time tracking, public reporting, State coordination and a public dashboard.

Significance

  • Strengthens safe, credible traditional medicine and deters unethical marketing.
  • Supports Digital India and responsible healthcare governance.

Exam angle

  • Ministry: Ayush.
  • ADR = adverse drug reaction.

Test yourself

1. The Ayush Suraksha Portal was launched in compliance with which authority's directive?

It follows the Supreme Court order of 30 July 2024.

2. What does ADR stand for in the context of the Ayush Suraksha Portal?

The portal tracks misleading ads and adverse drug reactions.

3. Who launched the Ayush Suraksha Portal?

Prataprao Jadhav launched it at Ayush Bhawan, New Delhi.