Axis Bank Sparsh Week 2025: 3rd edition themed Raise the Bar
Why in the news
Axis Bank began its third Sparsh Week to improve customer experience and staff engagement.
Key facts
- Principles: Own the Brand, Own the Customer, Act with Speed, Zero Pendency.
- Students: Piggy to Prodigy Day; women: ARISE sessions and Nari Shakti Diwas.
- Others: senior citizens, startups (Startup Sangam), MSMEs, farmers (Krishi Diwas), NRIs and LGBTQ+ (Pink Economy).
| About Axis Bank | Detail |
|---|---|
| MD & CEO | Amitabh Chaudhry |
| HQ / founded | Mumbai / 1993 |
| Tagline | Badhti Ka Naam Zindagi |
Exam angle
- Theme: Raise the Bar.