We Rise: NITI Aayog WEP and DP World Back Women MSMEs
Why in the news
A government platform and a logistics major teamed up to help women-run small firms sell abroad.
Key facts
- Aim: find and scale high-potential women-led MSMEs for global trade.
- Bharat Mart sits in the Jebel Ali Free Zone.
- Mentoring covers trade compliance, branding and cross-border logistics.
- WEP network: 90,000+ women entrepreneurs; ATR supports finance, market links and legal help.
Exam angle
- We Rise; partner DP World; framework ATR.