BHIM Eyes 5% UPI Share Within Three Years
Why in the news
The BHIM payments app has set itself a growth goal for UPI, backed by NPCI’s wish to offer a publicly owned choice next to private apps.
Key facts
- App: BHIM; promoter: National Payments Corporation of India (NPCI).
- Goal: roughly 5% of UPI transaction volume.
- Timeline: within the next three years.
- Aim: break into the top 5 UPI apps.
- Positioning: a sovereign alternative to private payment apps.
Significance
A larger share for BHIM would give users an NPCI-backed option in a market dominated by private players.
Exam angle
- Parent body of BHIM: NPCI.
- Target share: 5% of UPI volume.
- Timeframe: three years.