SBI General Insurance Names Pankaj Tripathi Ambassador
Why in the news
SBI General Insurance picked a film actor as the face of a new campaign meant to lift its image in the health insurance segment.
Key facts
- Company: SBI General Insurance.
- Brand ambassador: actor Pankaj Tripathi.
- Campaign name: “Chuniye Bharosa, Apno Sa”.
- Focus segment: health insurance.
- Theme: presenting the insurer as a dependable guardian of the family.
- Channels: print, television, OTT platforms and social media.
Exam angle
- Person to company link: Pankaj Tripathi with SBI General Insurance.
- Campaign line to recall: Chuniye Bharosa, Apno Sa.
- Such appointments are common in awards and persons questions in banking exams.