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SEBI Reforms for Investment Advisers: Setu Portal, Ad Code, NISM

18 March 20261 min read
BANKING & FINANCESEBI Reforms forInvestment Advisers:Setu Portal, Ad Code,NISM18 March 2026safalsetu.com

Why in the news

At an investment advisers’ conclave, the SEBI chief announced a package of steps to make advisory regulation simpler and clearer.

The five measures

MeasureDetails
Working groupReviews MFD rules to resolve overlap with IAs
Common ad codeOne code for all intermediaries; consistent investor messaging, curbs on misleading promotion
SEBI SetuDigital platform for regulatory guidance and compliance help
Light-touch penaltiesStandard, simple penalty framework; proportionate enforcement
Simplified certificationNISM module covering sales and non-core roles in advice

Exam angle

  • Chairman of SEBI named in the news: Tuhin Kanta Pandey.
  • Full forms: MFD = Mutual Fund Distributor; IA = Investment Adviser.

Test yourself

1. What is the name of the digital platform SEBI plans to launch for investment advisers' compliance support?

SEBI Setu will give end-to-end regulatory guidance.

2. Where did SEBI Chairman Tuhin Kanta Pandey outline the new advisory measures?

The announcement was made at ARIA Aspire 2026.

3. Through which institution will SEBI introduce a simplified certification module for advisory professionals?

The module will be offered through NISM.