Bharat Tribes Fest 2026: RISA brand and Rs 4.5 crore sales
Why in the news
A three-week-long festival in the capital showcased tribal crafts and enterprise, and also saw the launch of a new brand for tribal products.
Key facts
- Event: Bharat Tribes Fest 2026, lasting 19 days.
- Venue: Sunder Nursery, New Delhi.
- Brand: ‘RISA: Timeless Tribal’, launched by Union Minister Jual Oram, to promote tribal weaves and crafts in ten initial clusters.
- Footfall: over 1.50 lakh visitors.
- Sales: Rs 4.5 crore; awards went to top-performing artisans.
Exam angle
- Brand name and tagline to recall: RISA: Timeless Tribal.
- Who launched it: Jual Oram.
- Numbers: 19 days, ten clusters, 1.50 lakh visitors, Rs 4.5 crore.