ASCI Clarifies Rules for Health and Finance Influencers
Why in the news
ASCI eased its stance on influencers discussing money and health products, which could revive brand deals.
Key facts
- Creators may share generic information without professional credentials.
- Specific advice must come from certified professionals such as SEBI registrants.
- Secretary General Manish Kapoor said it balances integrity with creative freedom.
- Finnet Media’s Ayush Shukla: finfluencers feel reassured after brands retreated.
SEBI still rules
- ASCI’s update does not override SEBI, the statutory authority on market advice.
- No live stock data in investor education content; price references must be at least 3 months old.
Exam angle
- ASCI: Advertising Standards Council of India.